#Influence12 Wrap up
We hope this blog post finds you and your loved ones safe in the aftermath of Sandy. Under the Influence Summit 2012, Advertising Week’s official event on Influencer Marketing was a smashing success! If you were able to attend, we hope you enjoyed the presentations, panel discussions and fireside chat from our highly influential line-up. … Read more
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Updates from @SocialChorus
It’s always a source of inspiration watching the progress that gets made at SocialChorus by our great teams in NYC and SF. We Have A New ‘About Us’ SocialChorus is a social marketing and SaaS technology company. Until recently, word-of-mouth marketing did not have the scale, efficiency and ROI that global brands demanded. Our cloud-based … Read more
#TheEaglesNest Weeks#24-#30
Here’s what hatched in the nest these past weeks: Week 24 – Digital Fitness It’s not often that you get to spend 7 uninterrupted hours discussing digital fitness with B. Bonin Bough. Stay tuned for a very cool announcement. Week 25 – Le Web & Cannes The tech scene is alive and thriving in London. … Read more
Klout Scores Are Often Subject To Off-Label Use
Mark Schaefer recently wrote that he is concerned about the significance we allow a Klout score to have in our lives. He was introduced at a conference as having a <Klout score of 71>, leaving out all of his “real” accomplishments. I agree that focusing on this single score to the exclusion of other measures … Read more
#TheEaglesNest Week#22&23
Here’s what hatched in the nest these past two weeks … Tonia Ries From The Realtime Report Says: One significant difference between SocialChorus and a Perks delivery platform like Klout: you own the relationship. Instead of renting the list of influencers and mailing a Perk to people you don’t know, the brand is intimately involved in establishing the … Read more
#TheEaglesNest Week#19, 20 & 21
Here’s what hatched in the nest these past three weeks … John Eaton & Paran Johar “Do” Balthazar John Eaton is wings down the most experienced person in the Influencer Marketing technology space and Paran Johar is a mobile advertising wizard. John ordered Oatmeal, Paran ordered yogurt and I got 3o minutes of the intersection … Read more
The Real Problem with Social Media Influence
Defining influence isn’t the big problem. Nor is finding the “right” influencers. The real problem is where to put the data. This post is a response to a blog article we enjoyed reading by SocialSteve: A Real Look At Social Media Influence. Steve, I’d like to pose an extrapolation of your point: “One of the things … Read more
#TheEaglesNest Week#17&18
Here’s what hatched in the nest these past two weeks … @GregShove & @JonathanPCohen Kill Two Birds With One Stone I love Korean Food. In fact, Korean BBQ is my favorite food for 2 reasons. First, it works in perfect harmony with my Paleolithic diet (aka the caveman diet, Stone Age diet or hunter-gatherer diet). … Read more
#TheEaglesNest Week#15&16
Here’s what hatched in the nest these past two weeks … The Windy City (Eagles Soaring) If Influence is measured by the number of companies bases within your city limits (or within your greater metropolitan area), then Chicago is truly The Windy City. Within the city: Boeing, Hyatt Hotels, MillerCoors, Playboy, United and Wrigley. Within … Read more
#TheEaglesNest Week#13&14
Here’s what hatched in the nest … Birds of a Feather Flock Together What happens when Michael Hallmark, Sean Duncan, Mickey McManus, Lori Schwartz & Scott Susskind conspire to revolutionize the way we consume live entertainment? Ready for Flight Jetset Farryn & Michael Kors start their Influencer Relationship Marketing (IRM) travels on board SocialChorus. Are you … Read more
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